David Plouffe: Negative Viral Emails As Bad As Negative TV Ads
Also published on techPresident
Just off a conference call to promote Obama campaign manager David Plouffe’s new (and so-far excellent) book about the 2008 race, which I’m currently about 3/4 of the way through — more about that soon. On the call, though, I got to ask a question about the behind-the-scenes smear emails that circulated regularly throughout the campaign — what did the campaign do to respond that was most effective, and how should future political operations reply to similar tactics?
Add comment November 18th, 2009 Trackback Bookmark on del.icio.us
