Archive for October 29th, 2009

Ten Rules for Blogger Outreach

Because I’m doing a blogger relations training on Friday, and because everyone loves a good Ten Rules piece, let’s do…

Ten Rules for Blogger Outreach

1. Know Your Targets

How do you know whom to pitch if you’re not following the right folks in the first place? Before you reach out, get to know who’s writing about your field, and if possible get to know the kinds of topics each author seems particularly fired up about. Even on big sites such as Huffington Post or Daily Kos, different authors tend to cover their own favorite topics, and if you don’t know who writes about what, it’s very hard to…

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