Comments on: Reaching the “Network Influentials” http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/ dissecting the craft of online politics and online advocacy Tue, 07 Sep 2010 00:14:27 +0000 http://wordpress.org/?v=2.6.2 By: e.politics: online advocacy tools & tactics » Winning in 2010: Putting the Pieces Together http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-701734 e.politics: online advocacy tools & tactics » Winning in 2010: Putting the Pieces Together Mon, 07 Dec 2009 20:53:35 +0000 http://www.epolitics.com/?p=2621#comment-701734 [...] Reaching the “Network Influentials” [...] [...] Reaching the “Network Influentials” [...]

]]> By: e.politics: online advocacy tools & tactics » Resources: New Communications Strategies for Nonprofits http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-684376 e.politics: online advocacy tools & tactics » Resources: New Communications Strategies for Nonprofits Thu, 15 Oct 2009 04:37:55 +0000 http://www.epolitics.com/?p=2621#comment-684376 [...] Reaching the “Network Influentials” [...] [...] Reaching the “Network Influentials” [...]

]]> By: e.politics: online advocacy tools & tactics » Winning in 2010: Online Outreach http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-682038 e.politics: online advocacy tools & tactics » Winning in 2010: Online Outreach Mon, 05 Oct 2009 14:34:32 +0000 http://www.epolitics.com/?p=2621#comment-682038 [...] like a rifle shot at a particular target, but a good shotgun still has its value. The ease of online self-publishing has created a whole new class of “network influentials,” a category that includes national and state-level bloggers, prominent Twitterers, individual [...] [...] like a rifle shot at a particular target, but a good shotgun still has its value. The ease of online self-publishing has created a whole new class of “network influentials,” a category that includes national and state-level bloggers, prominent Twitterers, individual [...]

]]> By: Jennifer Berk http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-680001 Jennifer Berk Mon, 28 Sep 2009 04:51:21 +0000 http://www.epolitics.com/?p=2621#comment-680001 I was convinced by <a href="http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html" rel="nofollow">Duncan Watts's models</a> that bread-upon-the-waters is the right approach, at least for fairly large populations (tens of thousands). In a smaller, explicitly networked group like the conservative political blogosphere, "pitch the small blogs the big bloggers read" still makes sense. This discussion is one way social networks are going to change politics (and marketing of course) over the next few years: being able to "see" more of the interactions where someone is evangelizing your cause or candidate to a friend means being able to better tailor who you address and what you say to create more of those interactions. We're going to see different best answers for different campaigns based on the sizes and topologies of their supporter networks. Should be fascinating. I was convinced by Duncan Watts’s models that bread-upon-the-waters is the right approach, at least for fairly large populations (tens of thousands). In a smaller, explicitly networked group like the conservative political blogosphere, “pitch the small blogs the big bloggers read” still makes sense.

This discussion is one way social networks are going to change politics (and marketing of course) over the next few years: being able to “see” more of the interactions where someone is evangelizing your cause or candidate to a friend means being able to better tailor who you address and what you say to create more of those interactions. We’re going to see different best answers for different campaigns based on the sizes and topologies of their supporter networks. Should be fascinating.

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