Comments on: Reaching the “Network Influentials” http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/ dissecting the craft of online politics and online advocacy Wed, 08 Feb 2012 17:25:41 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: e.politics: online advocacy tools & tactics » “This Election’s Not Going To Be Won in Hashtags” http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-883969 e.politics: online advocacy tools & tactics » “This Election’s Not Going To Be Won in Hashtags” Wed, 28 Sep 2011 20:32:21 +0000 http://www.epolitics.com/?p=2621#comment-883969 [...] with grand sweep presidential politics. Twitter’s a powerful tool to spread messaging and influence the opinion leaders, but it’s not the end-all of online politics — it’s just one weapon in the [...] [...] with grand sweep presidential politics. Twitter’s a powerful tool to spread messaging and influence the opinion leaders, but it’s not the end-all of online politics — it’s just one weapon in the [...]

]]> By: Online Advocacy Tools: Twitter | Kingmaker Global http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-800850 Online Advocacy Tools: Twitter | Kingmaker Global Thu, 10 Feb 2011 18:40:22 +0000 http://www.epolitics.com/?p=2621#comment-800850 [...] quite a mass medium in the same way Facebook has become — it’s more of a channel to reach the “network influentials,” since it’s particularly popular with bloggers, journalists and activists. In fact, a very high [...] [...] quite a mass medium in the same way Facebook has become — it’s more of a channel to reach the “network influentials,” since it’s particularly popular with bloggers, journalists and activists. In fact, a very high [...]

]]> By: e.politics: online advocacy tools & tactics » Online Advocacy Tools: Twitter http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-799064 e.politics: online advocacy tools & tactics » Online Advocacy Tools: Twitter Mon, 31 Jan 2011 04:42:55 +0000 http://www.epolitics.com/?p=2621#comment-799064 [...] a mass medium in the same way Facebook has become — it’s more of a channel to reach the “network influentials,” since it’s particularly popular with bloggers, journalists and activists. In fact, a very [...] [...] a mass medium in the same way Facebook has become — it’s more of a channel to reach the “network influentials,” since it’s particularly popular with bloggers, journalists and activists. In fact, a very [...]

]]> By: e.politics: online advocacy tools & tactics » New Online Politics 101 Rule: Go Where Your Audience Is http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-799051 e.politics: online advocacy tools & tactics » New Online Politics 101 Rule: Go Where Your Audience Is Mon, 31 Jan 2011 03:13:27 +0000 http://www.epolitics.com/?p=2621#comment-799051 [...] get out in front of them. If you’re trying to reach opinion leaders, journalists and other “network influentials”, you’re likely to focus on connecting via Twitter or (if possible) back-channel email [...] [...] get out in front of them. If you’re trying to reach opinion leaders, journalists and other “network influentials”, you’re likely to focus on connecting via Twitter or (if possible) back-channel email [...]

]]> By: e.politics: online advocacy tools & tactics » Online Advocacy Tools: Blogs and Blogger Relations http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-797616 e.politics: online advocacy tools & tactics » Online Advocacy Tools: Blogs and Blogger Relations Mon, 24 Jan 2011 04:17:44 +0000 http://www.epolitics.com/?p=2621#comment-797616 [...] A growing consideration in blogger outreach is the continuing strength of niche blogs, often (in the political world) tied to particular cities, states or regions. Niche political and/or issue blogs have often turned out to be fruitful ground for political candidates and issue campaigns alike — their audiences may be small, but they’re by-definition HIGHLY targeted. And stories in niche political sites may climb the communications food chain and get much wider distribution. [...] [...] A growing consideration in blogger outreach is the continuing strength of niche blogs, often (in the political world) tied to particular cities, states or regions. Niche political and/or issue blogs have often turned out to be fruitful ground for political candidates and issue campaigns alike — their audiences may be small, but they’re by-definition HIGHLY targeted. And stories in niche political sites may climb the communications food chain and get much wider distribution. [...]

]]> By: e.politics: online advocacy tools & tactics » Winning in 2010: Putting the Pieces Together http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-701734 e.politics: online advocacy tools & tactics » Winning in 2010: Putting the Pieces Together Mon, 07 Dec 2009 20:53:35 +0000 http://www.epolitics.com/?p=2621#comment-701734 [...] Reaching the “Network Influentials” [...] [...] Reaching the “Network Influentials” [...]

]]> By: e.politics: online advocacy tools & tactics » Resources: New Communications Strategies for Nonprofits http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-684376 e.politics: online advocacy tools & tactics » Resources: New Communications Strategies for Nonprofits Thu, 15 Oct 2009 04:37:55 +0000 http://www.epolitics.com/?p=2621#comment-684376 [...] Reaching the “Network Influentials” [...] [...] Reaching the “Network Influentials” [...]

]]> By: e.politics: online advocacy tools & tactics » Winning in 2010: Online Outreach http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-682038 e.politics: online advocacy tools & tactics » Winning in 2010: Online Outreach Mon, 05 Oct 2009 14:34:32 +0000 http://www.epolitics.com/?p=2621#comment-682038 [...] like a rifle shot at a particular target, but a good shotgun still has its value. The ease of online self-publishing has created a whole new class of “network influentials,” a category that includes national and state-level bloggers, prominent Twitterers, individual [...] [...] like a rifle shot at a particular target, but a good shotgun still has its value. The ease of online self-publishing has created a whole new class of “network influentials,” a category that includes national and state-level bloggers, prominent Twitterers, individual [...]

]]> By: Jennifer Berk http://www.epolitics.com/2009/09/27/reaching-the-network-influentials/#comment-680001 Jennifer Berk Mon, 28 Sep 2009 04:51:21 +0000 http://www.epolitics.com/?p=2621#comment-680001 I was convinced by <a href="http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html" rel="nofollow">Duncan Watts's models</a> that bread-upon-the-waters is the right approach, at least for fairly large populations (tens of thousands). In a smaller, explicitly networked group like the conservative political blogosphere, "pitch the small blogs the big bloggers read" still makes sense. This discussion is one way social networks are going to change politics (and marketing of course) over the next few years: being able to "see" more of the interactions where someone is evangelizing your cause or candidate to a friend means being able to better tailor who you address and what you say to create more of those interactions. We're going to see different best answers for different campaigns based on the sizes and topologies of their supporter networks. Should be fascinating. I was convinced by Duncan Watts’s models that bread-upon-the-waters is the right approach, at least for fairly large populations (tens of thousands). In a smaller, explicitly networked group like the conservative political blogosphere, “pitch the small blogs the big bloggers read” still makes sense.

This discussion is one way social networks are going to change politics (and marketing of course) over the next few years: being able to “see” more of the interactions where someone is evangelizing your cause or candidate to a friend means being able to better tailor who you address and what you say to create more of those interactions. We’re going to see different best answers for different campaigns based on the sizes and topologies of their supporter networks. Should be fascinating.

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