Archive for August 27th, 2009

Two-Thirds of Obama's Online Fundraising Was Via Email

Also published on techPresident

A quick correction to “Learning from Obama” — roughly two-thirds of Barack Obama’s online fundraising in 2007-2008 came in directly via an email solicitation, meaning that the money was donated by someone clicking on a link in an email. Let’s think about what that implies, which is that EVERYTHING else that the campaign did to raise money online basically just supplemented their email program.

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