Two-Thirds of Obama's Online Fundraising Was Via Email
Also published on techPresident
A quick correction to “Learning from Obama” — roughly two-thirds of Barack Obama’s online fundraising in 2007-2008 came in directly via an email solicitation, meaning that the money was donated by someone clicking on a link in an email. Let’s think about what that implies, which is that EVERYTHING else that the campaign did to raise money online basically just supplemented their email program.
4 comments August 27th, 2009 Trackback Bookmark on del.icio.us
