Archive for July 15th, 2009

What that Twitter Op-Ed Column Did — and Didn’t Do

Remember that Twitter op-ed piece I wrote a couple of months ago? Let’s take a deeper look at it now that a little time has passed and see what we can learn, since writing a column for the newspaper is a time-honored way to influence the public discourse, whether to promote an idea, an opinion or your own reputation. But a newspaper op-ed turns out to be a very different animal than most online writing, since not only is the form itself distinct, but the results of publishing in a traditionally print-and-ink medium can be unexpected for someone used to the mechanics of online promotion.

First off, those results: at last count, the column had run in 20-odd outlets, mostly newspapers and associated websites in the McClatchy chain (including the Miami Herald, Fort Worth Star-Telegram and Cleveland Plains Dealer) but with some fun extras (Quatar? Smithtown High School East? — here’s the full list). Not bad for the first attempt! All thanks of course to friend-of-e.politics Burt Edwards, who BTW just surrendered and joined Facebook. He had the idea that the world was ready for a Twitter op-ed, got me to write one, beat the results into shape and helped launch it out into the world.

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