The Enduring Value of the Online Communications Tripod
Working on a presentation for tomorrow’s Vocus user conference, I’m stuck by how often I keep coming back to a simple model for online organizing: the tripod. The basic idea (which I stole from Josh McConaha a while back) is that most online advocacy campaigns end up with three essential components:
- An online hub (usually a website although it could be a MySpace profile, a Facebook fan page or a blog)
- Some way of keeping in touch with people (usually email though it could also be Twitter or a social network)
- Online outreach (everything from blogger relations to video to social networking)
4 comments June 4th, 2009 Trackback Bookmark on del.icio.us
