Archive for June, 2009

What's Next for the Obama Lessons Series

Download Learning from Obama

Whew, it’s good to have that little article series about the Obama campaign done — except that it’s not quite. I wrote those six pieces over a period of four months, and they do need a few changes before I’m completely comfortable with them. They could ALL use a couple more rounds of editing, for instance, and the earliest in particular will benefit from some new facts that have surfaced since they were originally published. The final goal is to edit them all together into an e-book similar to the Online Politics 101, which can then provide an opening to new audiences and (one hopes) new speaking and consulting gigs.

With the PDF conference taking up a good chunk of next week and the July 4th weekend coming right after, the next couple of weeks aren’t an ideal time to drop a publication on an unsuspecting world. I’m assuming that I’ll put it out in roughly two weeks, which should be a relatively slow time in the political news world but still comes before DC disappears for August vacation. But now, off to PDF.

Update: download it here!

cpd

Add comment June 27th, 2009 Trackback Bookmark on del.icio.us

Sierra Club Wants You to Help Gov. Sanford Find the Appalachian Trail

It’s a classic promotional tactic, online or off: see a story in the news, figure out a connection to your issue no matter how remote, and try to use it as a hook to get extra exposure. When the potential news angle involves a scandal, though, you’d better be careful in your approach or you’ll risk looking crass or exploitative.

This week’s example comes courtesy of the “Appalachian Trail” angle in the saga of South Carolina Governor Mark Sanford and his Argentinian “friend,” and it’s the Sierra Club that’s making the connection, in this case via an email to their membership promoting their Sierra Club Trails website. They want to help Gov. Sanford find the Appalachian Trail, which he seems to have lost, you see, and they need our help filling in the gaps in their trail guide…nice, even a social media angle! Despite the explosiveness of the underlying scandal, Sierra’s message is actually fairly tame all around. The only harsh note comes in a postscipt, in which we’re reminded not to forget our “(moral) compass” along the way — pretty tame compared with what Jon Stewart had to say.

BTW, “hiking the Appalachian Trail” would seem destined to become a political catchphrase, no?

cpd

1 comment June 26th, 2009 Trackback Bookmark on del.icio.us

Upcoming Panels: Personal Democracy Forum and Netroots Nation

Once again, the official arbiters of taste and decorum have lowered their standards sufficiently to allow an errant Texan to slip past the velvet ropes and sneak in to blast a crowd both innocent and unprepared with that special e.politics magic…i.e., a couple of conferences are coming up, so I get to babble at length and in public without the risk of being gagged or (openly) shunned. Huzzah!

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1 comment June 25th, 2009 Trackback Bookmark on del.icio.us

Learning from Obama: How to Move Forward

The Conclusion of a six-part series

As the presidential race heated up, the internet grew from being the medium of a core group of political junkies to a gateway for millions of ordinary Americans to participate in the political process, donating odd amounts of their spare time to their candidate through online campaign tools. Obama’s campaign carefully designed its web site to maximize group collaboration, while at the same time giving individual volunteers tasks they could follow on their own schedules.

“Propelled by Internet, Barack Obama Wins Presidency,” Sarah Lai Stirland, Wired.com, 11/4/2008

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3 comments June 22nd, 2009 Trackback Bookmark on del.icio.us

A Bargain at Any Price: A Sample Online Outreach Plan

It’s Christmas in June! One of those common requests that floats around the email lists is, “does anybody have a copy of a sample _______ that I can take a look at?” Maybe it’s a contract, maybe it’s specification or a bid, but it’s usually something the sender has never written before and could really benefit from seeing a template of.

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1 comment June 19th, 2009 Trackback Bookmark on del.icio.us

And By “Thursday,” I Meant…

Hmmm, looking more like Sunday for that final Obama piece — packaging up a design and specs for a site took more time than I expected this week. I’m doing the design, the marketing plan and the site spec, but another firm is building the actual technology, and nothing will make you realize how much stuff you usually decide on the fly like having to specify everything in advance. But that’s done now, and the article is moving along nicely. It’ll be damn nice to have it finished.

cpd

Add comment June 19th, 2009 Trackback Bookmark on del.icio.us

Okay, I'll Make A Deal With You Guys…

Back in the day, my Dad’s favorite technique to get me to do something a little beyond my self-assessed abilities was to “make a deal with me.” He’d say, I’ll buy this model ship kit that you wish to possess and place it on top of the refrigerator, and I’ll make a deal with you: you can have it when you finish XYZ book/project. THAT’S how I ended up diving into John Toland’s 1000-page history of the Pacific War from the Japanese point of view (in paperback, thank god) while on the bus on a FIFTH-GRADE field trip…starting with 200-odd pages of 1930s Japanese nationalist politics, which at least was full of plots, assassinations, coup attempts, ritual suicides, and other exciting stuff. I finished it, too, after a couple of months, and it was a hell of an antidote to a whole lot of flag-wavey military “history” I was destined to read later.

Alas, not all of those model ships themselves got the same full and complete treatment, and quite a few languished on the shelf with that last 10% remaining undone. One (big) motorized PT boat sat in the closet for years, never able to get its motors mounted and itself under way, though I had managed to glue a very nice 57mm anti-tank gun from some other kit to the foredeck, actually a reasonably historically accurate hack (not bad for a ten-year old) and even to scale.

But I digress — which is exactly the point. So remember that Obama article series? A friend wrote in on Friday to ask for a link to the concluding piece, promised since March or so, assuming that he just couldn’t find it. And of course he couldn’t find it because it’s sitting safely right here on my hard drive, reveling in its current status as my Unfinished Symphony — though at the moment it’s more of a minuet, or a haiku…perhaps a limerick, only without the rhyme. Anyway, we don’t want to leave that series with those last words unwritten, particularly with the PDF conference only a couple of weeks away now.

So I’ll make a deal with you: I’ll write it this week, if you all promise to read it. Not bad, eh? Your part’s the easy one…. So: draft (to myself) by Wednesday; final publication Thursday. On my honor. Now mush, doggie, mush!

cpd

Add comment June 15th, 2009 Trackback Bookmark on del.icio.us

Crowdsourcing My Blues Away (Or, The Little Things that Absolutely, Positively Save Your @ss When You’re Building a Website)

The e.politics bunker has reverberated lately with a familiar sound, words like “&%$#,” “*&%$” and “7%$#,” often combined into phrases like this: “you &%$#ing hateful little &%#@ing b*stard piece of &%$#ing @#$%!” I.e., it’s been time to learn a new piece of technology, and few things can bring out the blue language in such great and creative profusion as that process. It must run in the family — I can remember crashing noises coming from the basement 25+ years ago as my father hurled an offending disk drive (then about the size of a toaster) across the room, as was only reasonable at the time. (BTW, Dad’s latest technology project is all the rage in Ghana right now; more on that soon.)

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2 comments June 13th, 2009 Trackback Bookmark on del.icio.us

Creigh Deeds Virginia Victory Teaches a Fundamental Lesson about Politics

Cross-posted on techPresident

What matters at the polls? The candidate, the message, and the moment: everything else just sets the stage. You can have every endorsement in the state, tons of money in the bank, a flashy online volunteer-mobilization center (see screen-capture below), the endless attention of political observers around the country — and still lose badly.

In this year’s Virginia Democratic gubernatorial primary, Terry McAuliffe’s national prominence and fundraising prowess had one measurable outcome: he spent $90 for every vote he received, and no doubt made a lot of local television stations very happy in the process.

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1 comment June 10th, 2009 Trackback Bookmark on del.icio.us

The Enduring Value of the Online Communications Tripod

Working on a presentation for tomorrow’s Vocus user conference, I’m stuck by how often I keep coming back to a simple model for online organizing: the tripod. The basic idea (which I stole from Josh McConaha a while back) is that most online advocacy campaigns end up with three essential components:

  • An online hub (usually a website although it could be a MySpace profile, a Facebook fan page or a blog)
  • Some way of keeping in touch with people (usually email though it could also be Twitter or a social network)
  • Online outreach (everything from blogger relations to video to social networking)

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4 comments June 4th, 2009 Trackback Bookmark on del.icio.us

Foggy Bottom Burns — And Tonic Survives a Flood

Burning Sensation Plays Tonic

Pull out your earbuds and listen, DC — that distant rumble you hear is the sound of Rock and Roll, still echoing around Foggy Bottom and its environs after Friday night’s Burning Sensation show. Only one thing could put out a fire like that one: a flood of booze…which in turn washed up one very happy group of Tonic bartenders (sample quote — “you and your friends can come back ANY time you want”).

Thanks to all 120 people(!) who made it, and if you were somehow tied to a chair and unable to come, here are a few shots to show you what you missed (try the Picasa version if you’re anti-Facebook). Note in particular the massive black-lighting in the second set, washed out alas by the camera flash. Mmmmm, black light — feel those retinas smolder.

So, when will your next chance come to Feel The Burn? Only DC’s show-bookers know….

cpd

1 comment June 3rd, 2009 Trackback Bookmark on del.icio.us

Quick Hits — June 2, 2009

cpd

Add comment June 2nd, 2009 Trackback Bookmark on del.icio.us


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