Advocacy campaign sites are a distinct breed — whether about human rights or business taxes, they generally do the same things and even usually LOOK quite similar. Why? For one thing, hard experience: online organizers have now had enough years in the business to have a good idea of what works, so it’s relatively straightforward to put together a list of necessary features and handy extras. Another reason is time: advocacy sites are often created quickly, even overnight (for example, I designed and built this one in two days back in 2007), which tends to encourage a certain uniformity of appearance (creativity takes time!).
Archive for May 29th, 2009