Resources for this Week’s Online Outreach Presentations
Crazy week! Designs due Monday, a chunk of another client site due Tuesday, a webinar yesterday and a conference presentation today, plus Mom’s coming to town tomorrow for the weekend — time to clean the ol’ bunker, also to put away anything illegal, immoral, embarrassing or downright dangerous. In the meantime, here are some articles that expand on points in yesterday and today’s discussions (reruns — if you haven’t read ‘em, they’re new to you).
- Learning from Obama: Lessons for Online Communicators
- Online Politics 101
- Ning’s Gina Bianchini on Using Custom Online Social Networks for Politics and Advocacy
- Inside the Obama Numbers: Tiers of Engagement
- Using YouTube and Online Video for Politics — Effectively
- Social Media and Corporate Communications in a Networked World
- Measuring the Effects of Social Media Marketing
- Don’t Just Spam Congress: Creative Ways to Put Your Supporter List to Work
- Do I Really Have To Join Twitter? What to do if you’re just not that into microblogging but don’t want to be left behind (Slate.com)
- Twitter is NOT a Strategy
- Strategy or Tool? On the Metaphysics of Twitter
- Why Selective Unsubscribe Can Be Key to a Good Twitter Experience
- Obama Campaign Saw “Ridiculously” High ROI from Google Ads
- Content was Key (and Overlooked) Part of Obama’s Online Juggernaut
- The Enduring Value of Content Aggregation
- Free Online Political Advocacy Tools
- How to Build Traffic to a Blog: Ten Tips
- Discussion: Spreading the Word About Your Issues in the Blogosphere
- Getting the Most Out of Google Ads and Other Pay-Per-Click Advertising Campaigns
- Leveraging Earned Media for Your Online Campaign
- Helping Your Videos Stand Out on YouTube
- Creating Effective Political Video for the Web
- Weaving Text and Video into a “YouTube Storyboard”
- Using Online Video to Bypass Media Filters
- Why Think Tanks and Nonprofits Should Be Thinking Like (New Media) Newsrooms
- Resources for N-Ten Panel on Social/Participatory Media
– cpd
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