e.politics: online advocacy tools & tactics

Tax-Haters Not the Only Ones Nipping at a News Hook this Week

The online tax rebellion tea party may be going full steam on a rainy Tax Day afternoon, but the ‘baggers aren’t the only ones nipping at the heels of the news cycle this week. The Humane Society of the United States has also managed to feed a media obsession, in their case the press’s fixation on the new First Dog, with a Scooby Snack of their own — in the form of a pre-packaged online news story on shelter dogs and euthanasia. And they seem to have gotten a good amount of media pickup as a result, including a mention of the HSUS site itself in the LA Times.

The HSUS online package didn’t include anything crazy or flashy, just solid and quotable text plus video related to an in-the-news topic that has the timeless advantage of being matched with cute imagery. Nothing crazy, that is, until you start clicking on links…

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2 comments April 15th, 2009 Trackback Bookmark on del.icio.us

Celebrate Tax Day…With Online Advocacy

Here’s a fun way to spend your April 15th: first person to spot an online advocacy campaign using tax day as a hook gets a free…oh wait, I win! Okay, I cheated — lots of groups have been working online to organize and recruit the tax-disgruntled over the past few days, culminating in a national protest effort to launch as soon as everyone’s back from the post office. Even e.politics has gotten in on the act, at least via the Google Ads — the one shown ran on Monday, and it linked through to the nicely designed landing page below:

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2 comments April 15th, 2009 Trackback Bookmark on del.icio.us