Comments on: Friday’s Online Advertising Discussion is Live on C-Span

By: Online Advertising

Online Advertising — Wed, 15 Apr 2009 14:59:07 +0000

When compared to traditional advertising it becomes obvious the objective of marketing. Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer. It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale.

Bottom line is, businesses still need a flow of potential customers. Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession?

Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will.

Cost per click and Cost Per Action Online Advertising is a wiser investment now more than ever as businesses begin to measure the quality of marketing efforts and the ROI.

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By: links for 2009-04-13 - Kevin Bondelli’s Youth Vote Blog

links for 2009-04-13 - Kevin Bondelli’s Youth Vote Blog — Mon, 13 Apr 2009 18:30:24 +0000

[...] e.politics: online advocacy tools & tactics » Friday’s Online Advertising Discussion is Live … [...]

By: Jennifer Berk

Jennifer Berk — Mon, 13 Apr 2009 05:20:44 +0000

I *listen* to lots of people. The question is who I believe….

By: cpd

cpd — Mon, 13 Apr 2009 04:18:35 +0000

You were listening to a word Henri said? Oh man…

Just kidding! Please Makembe, don’t hurt me!

By: Jennifer Berk

Jennifer Berk — Mon, 13 Apr 2009 02:52:36 +0000

Thanks for this link! I was home sick and reading @henrim's tweets from the event. Will look forward to watching.