The Political Imperative: Gathering the Segmented Tribes
At a Progressive Communicators of DC lunch today, Mike McCurry made a lot of good points about modern political communications — between the Monica Lewinsky jokes clearly intended to ease what sounded like residual pain from his years as Bill Clinton’s press secretary. Here’s one idea he brought up that I hadn’t really considered before: technology lets us target almost an infinite number of different audience segments with selected messages, but politics demands that we ultimately bring them all together to get something done. From database-driven direct-mail targeting to issue-blog outreach to video-laden Google Ad landing pages, modern online communications is niche-driven — but enacting public policy requires some kind of broad consensus.
1 comment March 24th, 2009 Trackback Bookmark on del.icio.us
