Learning from Obama’s Campaign Structure: How to Organize for Success
Part Two of a six-part series
Structure isn’t sexy, but to talk about the online tools of 2008 without discussing the framework that governed their use brings to mind a certain metaphor about forests and trees. ANYONE could employ most of the technology the Obama campaign used, but very few online communicators have ever done so either as effectively or on such a scale. One important lesson from 2008: the tools you use don’t matter as much as how you use them.
5 comments February 24th, 2009 Trackback Bookmark on del.icio.us
