e.politics: online advocacy tools & tactics

NAHB Roll Call Ad Quotes Online Journal Commenters, Mirrors Bad Movie Promos

Cross-posted on K Street Cafe

Check out this fascinating print ad placed by the National Association of Home Builders in today’s Roll Call, which starts out with quite a strong quote:

“If this thing passes, I will buy immediately.” Wall Street Journal, Feb. 5

Followed by more quotes attributed to the LA Times, St. Louis Post Dispatch and U.S. News and World Report. But check out the veeeeery fine print in the scanned version below, sent in by a little bird and revealingly photoshopped:

Now, let’s take a look at it again, this time WITHOUT the fine print blown-up.

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2 comments February 13th, 2009 Trackback Bookmark on del.icio.us

The Enduring Value of Content Aggregation

Due to a ridiculously embarrassing snafu (check those passport expiration dates, kids!), I am NOT delivering a presentation in Mexico City this afternoon (ouch). While this situation sucks in myriad ways, it does give us the chance to consider why yesterday was the busiest day on e.politics since Election Night 2008. The answer: because the web rewards the GATHERING of good content at least as much as it rewards its production.

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1 comment February 13th, 2009 Trackback Bookmark on del.icio.us