http://www.epolitics.com/2009/02/10/obama-campaign-saw-ridiculously-high-roi-from-google-ads/ dissecting the craft of online politics and online advocacy Wed, 08 Feb 2012 17:25:41 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.epolitics.com/2009/02/10/obama-campaign-saw-ridiculously-high-roi-from-google-ads/#comment-797624 e.politics: online advocacy tools & tactics » Online Advocacy Tools: Advertising Mon, 24 Jan 2011 04:27:05 +0000 http://www.epolitics.com/?p=1599#comment-797624 [...] Ads, which a number of groups have used to build their supporter and donor lists. In practice, Google Ads have turned out to have an excellent Return On Investment when used to build fundraising [...] [...] Ads, which a number of groups have used to build their supporter and donor lists. In practice, Google Ads have turned out to have an excellent Return On Investment when used to build fundraising [...]

]]> http://www.epolitics.com/2009/02/10/obama-campaign-saw-ridiculously-high-roi-from-google-ads/#comment-733134 e.politics: online advocacy tools & tactics » Should Political Campaigns Use Google Ads or Facebook Ads? Thu, 29 Apr 2010 17:45:13 +0000 http://www.epolitics.com/?p=1599#comment-733134 [...] to our original question, which should a campaign concentrate on? I’d recommend both — Google Ads have a powerful ROI, something that’s been proven again and again by campaigns trying to build up a fundraising [...] [...] to our original question, which should a campaign concentrate on? I’d recommend both — Google Ads have a powerful ROI, something that’s been proven again and again by campaigns trying to build up a fundraising [...]

]]> http://www.epolitics.com/2009/02/10/obama-campaign-saw-ridiculously-high-roi-from-google-ads/#comment-702040 e.politics: online advocacy tools & tactics » Winning in 2010: Putting the Pieces Together Wed, 09 Dec 2009 00:24:50 +0000 http://www.epolitics.com/?p=1599#comment-702040 [...] Obama Campaign Saw “Ridiculously” High ROI from Google Ads [...] [...] Obama Campaign Saw “Ridiculously” High ROI from Google Ads [...]

]]> http://www.epolitics.com/2009/02/10/obama-campaign-saw-ridiculously-high-roi-from-google-ads/#comment-682345 e.politics: online advocacy tools & tactics » Winning in 2010: Online Outreach Tue, 06 Oct 2009 15:30:02 +0000 http://www.epolitics.com/?p=1599#comment-682345 [...] political space, particularly as a recruiting tool. The Obama campaign for instance found that they yielded a three- or four-fold Return On Investment (occasionally as high as ten- or fifteen-fold) when measured in terms of donations received from a [...] [...] political space, particularly as a recruiting tool. The Obama campaign for instance found that they yielded a three- or four-fold Return On Investment (occasionally as high as ten- or fifteen-fold) when measured in terms of donations received from a [...]

]]> http://www.epolitics.com/2009/02/10/obama-campaign-saw-ridiculously-high-roi-from-google-ads/#comment-680093 e.politics: online advocacy tools & tactics » Winning Online in 2010: Tools, Time and Resources Mon, 28 Sep 2009 16:53:20 +0000 http://www.epolitics.com/?p=1599#comment-680093 [...] program can pay for itself (as the Obama campaign proved), and many campaigns have found the Return On Investment from targeted Google Ads to be surprisingly [...] [...] program can pay for itself (as the Obama campaign proved), and many campaigns have found the Return On Investment from targeted Google Ads to be surprisingly [...]

]]> http://www.epolitics.com/2009/02/10/obama-campaign-saw-ridiculously-high-roi-from-google-ads/#comment-601200 e.politics: online advocacy tools & tactics » April 10th Panel Discussion: Online Political Advertising in the 2008 Elections Sun, 29 Mar 2009 16:37:00 +0000 http://www.epolitics.com/?p=1599#comment-601200 [...] Obama campaign staff reporting a “ridiculously” high Return On Investment for list-building search ads and Google giving Grants to nonprofit advocacy groups like a crack dealer handing out freebies in a [...] [...] Obama campaign staff reporting a “ridiculously” high Return On Investment for list-building search ads and Google giving Grants to nonprofit advocacy groups like a crack dealer handing out freebies in a [...]

]]> http://www.epolitics.com/2009/02/10/obama-campaign-saw-ridiculously-high-roi-from-google-ads/#comment-598619 e.politics: online advocacy tools & tactics » Webinar Resources: Staying Relevant in the New Media Landscape Thu, 26 Mar 2009 19:54:46 +0000 http://www.epolitics.com/?p=1599#comment-598619 [...] Obama Campaign Saw “Ridiculously” High ROI from Google Ads [...] [...] Obama Campaign Saw “Ridiculously” High ROI from Google Ads [...]

]]> http://www.epolitics.com/2009/02/10/obama-campaign-saw-ridiculously-high-roi-from-google-ads/#comment-576931 e.politics: online advocacy tools & tactics » Learning from Obama’s Online Outreach: How To Find and Build Support on the Internet Mon, 02 Mar 2009 21:09:51 +0000 http://www.epolitics.com/?p=1599#comment-576931 [...] debates, but they focused on the practical goal of list-building. And that meant search ads: new media team head Joe Rospars has said that search ads yielded a Return On Investment of 10- or 15..., presumably measured in campaign contributions. And though they purchased ads on some issue-based [...] [...] debates, but they focused on the practical goal of list-building. And that meant search ads: new media team head Joe Rospars has said that search ads yielded a Return On Investment of 10- or 15…, presumably measured in campaign contributions. And though they purchased ads on some issue-based [...]

]]> http://www.epolitics.com/2009/02/10/obama-campaign-saw-ridiculously-high-roi-from-google-ads/#comment-567414 links for 2009-02-12 - Kevin Bondelli’s Youth Vote Blog Thu, 12 Feb 2009 21:14:42 +0000 http://www.epolitics.com/?p=1599#comment-567414 [...] e.politics: online advocacy tools & tactics » Obama Campaign Saw “Ridiculously” High ROI fr... [...] [...] e.politics: online advocacy tools & tactics » Obama Campaign Saw “Ridiculously” High ROI fr… [...]

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