Archive for February 10th, 2009

Obama Campaign Saw “Ridiculously” High ROI from Google Ads

Cross-posted on techPresident

Another tip from the Obama campaign: take a solid look at search advertising. At two recent public discussions, members of the winning 2008 new media team have mentioned the effectiveness of Google ads in building the campaign’s list of supporters, volunteers and donors. Email team head Stephen Geer alluded to it in passing in a RootsCamp presentation, describing search advertising as having a “ridiculously” high Return On Investment as a list-builder. Joe Rospars talked significantly more at a second NOI-sponsored event last month, divulging that search and contextual ads (Google Ads) were the backbone of the campaign’s online advertising outreach, and that a relatively straightforward strategy had been steadily and consistently effective.

(more…)

9 comments February 10th, 2009 Trackback Bookmark on del.icio.us


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

February 2009
S M T W T F S
« Jan   Mar »
1234567
891011121314
15161718192021
22232425262728

Most Recent Posts

Calendar

February 2009
S M T W T F S
« Jan   Mar »
1234567
891011121314
15161718192021
22232425262728

Posts by Month

home about contact colin delany put e.politics to work