Archive for January 14th, 2009

What Does “Viral” Mean?

What do we mean when we say that something on the internet is “viral?” I ask because the word shows up in such different contexts that people don’t always seem to be talking about the same thing. If you’re in the communications world (political or otherwise), these differences in understanding can really matter — particularly in conversation with a client. So, what IS “viral,” and what does it have to do with a Mentos-and-coke video on YouTube?

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