http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/ dissecting the craft of online politics and online advocacy Mon, 06 Sep 2010 23:58:45 +0000 http://wordpress.org/?v=2.6.2 http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/#comment-702006 e.politics: online advocacy tools & tactics » Winning in 2010: Online Fundraising and Mobilization Tue, 08 Dec 2009 21:07:25 +0000 http://www.epolitics.com/?p=1410#comment-702006 [...] if a campaign is overwhelmingly relying on email, content integration can be key, with online video and social networking outreach in particular serving as a powerful adjunct to [...] [...] if a campaign is overwhelmingly relying on email, content integration can be key, with online video and social networking outreach in particular serving as a powerful adjunct to [...]

]]> http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/#comment-701736 e.politics: online advocacy tools & tactics » Winning in 2010: Putting the Pieces Together Mon, 07 Dec 2009 20:54:05 +0000 http://www.epolitics.com/?p=1410#comment-701736 [...] Content was Key (and Overlooked) Part of Obama’s Online Juggernaut [...] [...] Content was Key (and Overlooked) Part of Obama’s Online Juggernaut [...]

]]> http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/#comment-684377 e.politics: online advocacy tools & tactics » Resources: New Communications Strategies for Nonprofits Thu, 15 Oct 2009 04:38:10 +0000 http://www.epolitics.com/?p=1410#comment-684377 [...] Content was Key (and Overlooked) Part of Obama’s Online Juggernaut [...] [...] Content was Key (and Overlooked) Part of Obama’s Online Juggernaut [...]

]]> http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/#comment-680092 e.politics: online advocacy tools & tactics » Winning Online in 2010: Tools, Time and Resources Mon, 28 Sep 2009 16:53:05 +0000 http://www.epolitics.com/?p=1410#comment-680092 [...] it comes to conversion, content is key — voters, bloggers and journalists alike will be looking for substance — though looks [...] [...] it comes to conversion, content is key — voters, bloggers and journalists alike will be looking for substance — though looks [...]

]]> http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/#comment-631316 e.politics: online advocacy tools & tactics » Learning from Obama’s Financial Steamroller: How to Raise Money Online Thu, 28 May 2009 02:14:47 +0000 http://www.epolitics.com/?p=1410#comment-631316 [...] Once again, content integration was key: [...] [...] Once again, content integration was key: [...]

]]> http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/#comment-630528 e.politics: online advocacy tools & tactics » An Impending Explosion of State-Level Online Politics? Tue, 26 May 2009 00:32:06 +0000 http://www.epolitics.com/?p=1410#comment-630528 [...] information, emotional satisfaction, raw-meat partisanship), the usefulness of adapting content for many different channels, and the tendency of online outreach to be trench warfare more than [...] [...] information, emotional satisfaction, raw-meat partisanship), the usefulness of adapting content for many different channels, and the tendency of online outreach to be trench warfare more than [...]

]]> http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/#comment-578624 K Street Cafe » Blog Archive » Learning from Obama’s Online Outreach: How To Find and Build Support on the Internet Thu, 05 Mar 2009 16:57:42 +0000 http://www.epolitics.com/?p=1410#comment-578624 [...] Of course, if you can’t reach someone in person, often video is the next best thing. It’s immediate, it’s engaging, and it tends to evoke a much stronger emotional response than text and images alone — video feels more “real.” And the campaign used video extensively: from very early in the race, Obama’s team already included a videographer and screenwriter/producer squad to shoot footage both for internal/documentary purposes and (more importantly) for use in public as a persuasive tool. By November 4th, they’d posted some 1800 separate clips on YouTube, generating over one BILLION minutes of tota.... [...] [...] Of course, if you can’t reach someone in person, often video is the next best thing. It’s immediate, it’s engaging, and it tends to evoke a much stronger emotional response than text and images alone — video feels more “real.” And the campaign used video extensively: from very early in the race, Obama’s team already included a videographer and screenwriter/producer squad to shoot footage both for internal/documentary purposes and (more importantly) for use in public as a persuasive tool. By November 4th, they’d posted some 1800 separate clips on YouTube, generating over one BILLION minutes of tota…. [...]

]]> http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/#comment-576930 e.politics: online advocacy tools & tactics » Learning from Obama’s Online Outreach: How To Find and Build Support on the Internet Mon, 02 Mar 2009 21:09:36 +0000 http://www.epolitics.com/?p=1410#comment-576930 [...] Of course, if you can’t reach someone in person, often video is the next best thing. It’s immediate, it’s engaging, and it tends to evoke a much stronger emotional response than text and images alone — video feels more “real.” And the campaign used video extensively: from very early in the race, Obama’s team already included a videographer and screenwriter/producer squad to shoot footage both for internal/documentary purposes and (more importantly) for use in public as a persuasive tool. By November 4th, they’d posted some 1800 separate clips on YouTube, generating over one BILLION minutes of tota.... [...] [...] Of course, if you can’t reach someone in person, often video is the next best thing. It’s immediate, it’s engaging, and it tends to evoke a much stronger emotional response than text and images alone — video feels more “real.” And the campaign used video extensively: from very early in the race, Obama’s team already included a videographer and screenwriter/producer squad to shoot footage both for internal/documentary purposes and (more importantly) for use in public as a persuasive tool. By November 4th, they’d posted some 1800 separate clips on YouTube, generating over one BILLION minutes of tota…. [...]

]]> http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/#comment-567026 e.politics: online advocacy tools & tactics » Learning from the Obama Campaign: Essential Reading Thu, 12 Feb 2009 02:33:08 +0000 http://www.epolitics.com/?p=1410#comment-567026 [...] Joe Rospars and A Billion Minutes on YouTube: Content was Key (and Overlooked) Part of Obama’s... [...] [...] Joe Rospars and A Billion Minutes on YouTube: Content was Key (and Overlooked) Part of Obama’s… [...]

]]> http://www.epolitics.com/2008/12/11/joe-rospars-and-a-billion-minutes-on-youtube-content-was-key-and-overlooked-part-of-obamas-online-juggernaut/#comment-502380 links for 2008-12-11 | JoeSeago.com Fri, 12 Dec 2008 04:01:09 +0000 http://www.epolitics.com/?p=1410#comment-502380 [...] Joe Rospars and A Billion Minutes on YouTube: Content was Key (and Overlooked) Part of Obama’s Onl... (tags: obama web2.0 politics) [...] [...] Joe Rospars and A Billion Minutes on YouTube: Content was Key (and Overlooked) Part of Obama’s Onl… (tags: obama web2.0 politics) [...]

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