Joe Rospars and A Billion Minutes on YouTube: Content was Key (and Overlooked) Part of Obama’s Online Juggernaut
Most coverage of Barack Obama’s online campaign has focused on its scale (13 million email addresses!), the amount of money raised and its use of social networking sites, including the public sites like MySpace/Facebook and the “walled-garden” MyBarackObama. According to Obama new media director Joe Rospars, though, many observers have been missing something vital that underlies ALL of Obama’s online outreach: good content.
10 comments December 11th, 2008 Trackback Bookmark on del.icio.us
