http://www.epolitics.com/2008/10/22/online-politics-is-usually-trench-warfare-not-blitzkrieg/ dissecting the craft of online politics and online advocacy Wed, 08 Feb 2012 17:25:41 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.epolitics.com/2008/10/22/online-politics-is-usually-trench-warfare-not-blitzkrieg/#comment-730258 e.politics: online advocacy tools & tactics » Parliamentary Systems, Short Campaigns and the Incremental Nature of Online Organizing Tue, 20 Apr 2010 18:45:23 +0000 http://www.epolitics.com/?p=1204#comment-730258 [...] their support into donations and real-world action. Most online outreach bears more resemblance to seige warfare than to blitzkrieg, with success coming from many individual online encounters with voters and influential voices over [...] [...] their support into donations and real-world action. Most online outreach bears more resemblance to seige warfare than to blitzkrieg, with success coming from many individual online encounters with voters and influential voices over [...]

]]> http://www.epolitics.com/2008/10/22/online-politics-is-usually-trench-warfare-not-blitzkrieg/#comment-714001 Estratégia Online vitoriosa no Senado dos EUA « Godfather :: Inteligência e Estratégia em Marketing Digital Mon, 15 Feb 2010 04:40:00 +0000 http://www.epolitics.com/?p=1204#comment-714001 [...] looks at Brown’s broader internet outreach plan, starting with this excellent observation about the incremental nature of online politicsand the difference between an online presence and an online campaign: The curse of Obama’s 2008 [...] [...] looks at Brown’s broader internet outreach plan, starting with this excellent observation about the incremental nature of online politicsand the difference between an online presence and an online campaign: The curse of Obama’s 2008 [...]

]]> http://www.epolitics.com/2008/10/22/online-politics-is-usually-trench-warfare-not-blitzkrieg/#comment-710943 e.politics: online advocacy tools & tactics » The Online Strategy Behind Scott Brown’s Victory, Plus Details on His Massachusetts Moneybomb Tue, 26 Jan 2010 22:32:36 +0000 http://www.epolitics.com/?p=1204#comment-710943 [...] at Brown’s broader internet outreach plan, starting with this excellent observation about the incremental nature of online politics and difference between an online presence and an online [...] [...] at Brown’s broader internet outreach plan, starting with this excellent observation about the incremental nature of online politics and difference between an online presence and an online [...]

]]> http://www.epolitics.com/2008/10/22/online-politics-is-usually-trench-warfare-not-blitzkrieg/#comment-701759 e.politics: online advocacy tools & tactics » Winning in 2010: Putting the Pieces Together Mon, 07 Dec 2009 22:06:40 +0000 http://www.epolitics.com/?p=1204#comment-701759 [...] Online Politics is Usually Trench Warfare, Not Blitzkrieg [...] [...] Online Politics is Usually Trench Warfare, Not Blitzkrieg [...]

]]> http://www.epolitics.com/2008/10/22/online-politics-is-usually-trench-warfare-not-blitzkrieg/#comment-630816 e.politics: online advocacy tools & tactics » An Impending Explosion of State-Level Online Politics? Wed, 27 May 2009 01:26:24 +0000 http://www.epolitics.com/?p=1204#comment-630816 [...] Much of what we discussed, however, will be familiar to online communicators of any stripe:the need for websites to convert visitors into followers, the power of video to create a connection, the importance of delivering value of some kind to list members (”inside” information, emotional satisfaction, raw-meat partisanship), the usefulness of adapting content for many different channels, and the tendency of online outreach to be trench warfare more than blitzkrieg. [...] [...] Much of what we discussed, however, will be familiar to online communicators of any stripe:the need for websites to convert visitors into followers, the power of video to create a connection, the importance of delivering value of some kind to list members (”inside” information, emotional satisfaction, raw-meat partisanship), the usefulness of adapting content for many different channels, and the tendency of online outreach to be trench warfare more than blitzkrieg. [...]

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