Archive for July 28th, 2008

Unsolicited Advice for John McCain: Don’t Bitch about the Press, Bypass ‘em

Hey John, how’s things? Crazy year, eh? Sorry about last week — you must have been dying inside as the press fawned all over that pipsqueak Barack Obama on his overseas jaunt. Reporters are YOUR base, after all, and what’s worse is that you know you created the moment in the first place by making such a big deal about his “need” to go abroad. In any case, it’s always ugly to see the old reliable standard cast aside in favor of someone new and young and vibrant, but you know in your heart that it’s poetic justice as well — which may help explain your campaign’s undercurrent of bitterness against TV and print reporters last week. Junior Varsity Squad? Harsh!

Here’s the thing: you’ve benefited more from a tight relationship with reporters than just about anyone else in public life, but you don’t necessarily NEED them anymore. You’re on the right track now, since I’ve heard stories that you’re fixin’ to start using the Interweb. After a little time online, you might just notice a damn useful feature of new media: their ability to bypass traditional information gatekeepers.

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