e.politics: online advocacy tools & tactics

Fishy Online Game Makes a Point but Remembers the Fun

March 27th, 2008

Here’s a fun new Flash-based toy from Joseph Gordon and some of my other former NET colleagues at the Conserve Our Ocean Legacy Campaign: see if you Have What It Takes to be an Ocean Survivor. Guide your tuna through an ocean full of hooks and nets while you also dig the dramatic soundtrack and exciting 3-D backdrop (with moody clouds and stab-of-sunshine lighting effects). Once you cruise to a brutally high score, you can leave it online for others to read and weep. The game does a good job of integrating the learning component, since you get a brief educational bit about each nasty tool that eventually does in your brave fish, and you’re also encouraged to sign on to an email petition (hello, list-building). Nice work all around, guys.

– cpd

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