Colin Delany February 13, 2008

New Site Tracks Presidential Online Ad Buys

Read Scott Martin passes along a new site he’s running that tracks online advertising by the presidential candidates. The data and analysis both look good, and when I asked where the information came from, Read replied:

The research I have license for is The Media Trust Company, www.themediatrust.com.

Yahoo, MSN, AOL, many others use them to provide tearsheets for the clients. Huge untapped potential in political campaigns (chiefly in research, IMHO).

The site has a blog that comments on current campaigns and an Ad of the Day feature, though I’m not quite sure of the distinction between the two; might be better to combine them. An example of why the site’s navigation is overall a little rough. Cool information, though — check it out and see what you think.

cpd

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