Archive for February 10th, 2008

Hillary Clinton’s Online Fundraising Ads

Cross-posted on techPresident

Interesting development in the Dems’ race for online dollars — in the past few days, the Clinton campaign has started advertising for donations on Washington Post online properties, specifically the Post.com and Slate (I haven’t spotted them on Newsweek.com yet). The ads I’ve seen are “pop-unders,” those pop-up ads that you don’t necessarily see when you’re on the page but that are left behind in a small window when you click away. The ads are Flash-based, with a small amount of animated text, and they specifically ask for a $50 donation. The landing page is pure fundraising, with no persuasion or non-monetary list-building to act as a distraction.

The Post online ad serving system is capable of slicing and dicing readers to target by location and (for the registration-requiring Post.com site) demographic, so I can’t tell if these are running nationally or only in the DC area. Either strategy is plausible, since ads on Slate and on the Post political section are likely to reach politically interested liberals around the country and perhaps expats (note the link for overseas Democrats), while it’s also possible that the campaign is targeting local readers in advance of the Potomac Primary. Since these are specifically fundraising ads, I suspect it’s a national or completely open run.

Clinton fundraising ad

(Click for larger version.)

cpd

Add comment February 10th, 2008 Trackback Bookmark on del.icio.us

Clinton and Obama Duel in Mount Pleasant, DC

The Democratic presidential contest finally landed in DC over the last couple of weeks, with the Clinton and Obama campaigns gunning for a share of the rich lode of Democratic voters in the diverse neighborhoods of Mount Pleasant and Adams Morgan. Obama struck first and hard last Saturday morning, with a parade down Mount Pleasant Street complete with a Latin band in an open-back work truck (stand-up bass, vocals, guitar, percussion) and a few cars along for company (note: only one Volvo visible, in this case a fairly battered 240 wagon). Good targeting: at 11 on a cold Saturday morning, the Mount Pleasant yup/hipsters haven’t even slipped on their skinny jeans yet, and the sidewalk traffic is largely Salvodoran.

Since then, the campaigns’ supporters have hung out on local street corners at various high-traffic times, waving signs and soliciting honks from supportive drivers — Clintonistas retook Mount Pleasant Street with a powerful infantry contingent a week after the Obama raid, while a ton of Obamans were out on U Street Friday evening, targeting partiers heading to Adams Morgan. In my neighborhood at least, the bulk of the public Clinton supporters have been latin women, while the Obamaramans tend tend to be younger and more nonprofity. Of course, we’re looking at an online component here, since the small sample of volunteers I talked with had organized via email, getting a neighborhood rendezvous time from the campaign and then dividing up the area in person once they met.

The TV people tell me that DC’s going to go for Obama, a not unexpected result — while this may not quite be Chocolate City any more, it sure as hell ain’t vanilla either — but Clinton’s folks aren’t giving up on on latin voters, who’ve held strong for her in other areas. Tuesday’s gonna be fun.

cpd

3 comments February 10th, 2008 Trackback Bookmark on del.icio.us


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

February 2008
S M T W T F S
« Jan   Mar »
 12
3456789
10111213141516
17181920212223
242526272829  

Most Recent Posts

Calendar

February 2008
S M T W T F S
« Jan   Mar »
 12
3456789
10111213141516
17181920212223
242526272829  

Posts by Month

home about contact colin delany put e.politics to work