Comments on: Will Database-Driven Targeting Help Campaigns Connect and Survive? http://www.epolitics.com/2008/01/22/will-database-driven-targeting-help-campaigns-connect-and-survive/ dissecting the craft of online politics and online advocacy Wed, 08 Feb 2012 17:25:41 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: cpd http://www.epolitics.com/2008/01/22/will-database-driven-targeting-help-campaigns-connect-and-survive/#comment-222197 cpd Thu, 24 Jan 2008 16:46:01 +0000 http://www.epolitics.com/2008/01/22/will-database-driven-targeting-help-campaigns-connect-and-survive/#comment-222197 Hi Riche, I agree that they're not proven yet, but that doesn't mean that someone shouldn't TRY to prove them. The cost of a big search or even a display ad buy is trivial compared with the cost of running a TV ad in LA, which relatively few people will remember seeing anyway unless you can afford to saturate the airwaves. And with close to two weeks before the Super Duper Tuesday primaries, this is more than just GOTV -- there's still a little time to build those lists. And lists = volunteers, donations and (in theory, at least) votes. Hi Riche, I agree that they’re not proven yet, but that doesn’t mean that someone shouldn’t TRY to prove them. The cost of a big search or even a display ad buy is trivial compared with the cost of running a TV ad in LA, which relatively few people will remember seeing anyway unless you can afford to saturate the airwaves. And with close to two weeks before the Super Duper Tuesday primaries, this is more than just GOTV — there’s still a little time to build those lists. And lists = volunteers, donations and (in theory, at least) votes.

]]> By: Riche http://www.epolitics.com/2008/01/22/will-database-driven-targeting-help-campaigns-connect-and-survive/#comment-222194 Riche Thu, 24 Jan 2008 16:40:27 +0000 http://www.epolitics.com/2008/01/22/will-database-driven-targeting-help-campaigns-connect-and-survive/#comment-222194 I am not sure if search and blog ads are an effective GOTV tool. Blog ads we know are great for branding, but have a diminishing ROI. Search ads still have not been a proven medium in campaigns for voter turnout. It is also hard to track these types of efforts when looking to turn voters out to the polls. They can be great for list building, but how do you make the link between these ads and an actual vote? I am not sure if search and blog ads are an effective GOTV tool. Blog ads we know are great for branding, but have a diminishing ROI. Search ads still have not been a proven medium in campaigns for voter turnout.

It is also hard to track these types of efforts when looking to turn voters out to the polls. They can be great for list building, but how do you make the link between these ads and an actual vote?

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