McCain Campaign Leaks Anti-Romney Ad to Slate’s John Dickerson

December 28th, 2007

Here’s a sneaky way to use the web to put a knife in the other guy: leak an ad targeting your opponent to an online media outlet which can then post it for mass distribution. Combine that with the journalist’s own email distribution list, and you have instant publicity (thanks for the note, John). Besides using Romney’s own words against him in brutally effective fashion, the ad is also interesting in that it was produced by a media group now working for the Romney campaign — they’d been on Team McCain originally but left when he ran into trouble earlier in the year. Kudos to Dickerson and Slate for putting the piece out in context rather than simply running it straight, as you’ll see below.

For more background and analysis, see Slate. For Romney’s reaction, listen for the distant sound of wailing, moaning and gnashing of teeth.

Update: Why do I like this idea so much? Everybody loves a scoop or a leak — something that feels as though you’re getting an insider’s glimpse, and it makes someone like me that much more likely to link to it. It’s just a little naughty! I bet the TV types pick up on it like crazy. When your campaign is short on cash, free media exposure is priceless.

cpd

Bookmark and Share

Help build e.politics

Make a comment, correct my errors, suggest more tools and tactics, leave a case study, or otherwise make this page a better resource.

Required

Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post  |  Subscribe to the comments via RSS Feed


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

December 2007
S M T W T F S
« Nov   Jan »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Most Recent Posts

home about contact colin delany put e.politics to work