Microsites will make or break this election for sure.

Sorry to be a dick by why do you think we are so dickish in the first place?
No respect I tell ya.

For one thing, the campaign clearly wants to keep HillaryClinton.com zeroed-in on converting visitors into supporters, using a splash page to build the candidate’s list and keeping the site front page focused on relentlessly positive messages and filled with activist tools.

You’re kidding, right? You consider an email splash screen an effective way to convert visitors into supporters? Really? How many people who want info on Clinton are going to be happy about coughing up personal info first? Sure, they can skip the email harvesting screen, but the more clicks you force on the casual researcher, the less info they’re going to get.

Which leads me to Clinton’s home page. What on this page “conveys a relentlessly positive message” or is useful for converting visitors? Her home page is an incoherent collection of tools. A casual visitor learns nothing about Clinton by a visit to her home page–not even a meaningful headline or tagline helps convey a message. They’ve got to click (yet again) to get anything of substance.

Slapping together a bunch of tools is no way to communicate. Whoever’s doing Clinton’s site should take ten seconds to look at an effective business web site to get some glimmer of understanding of the power of message control.