A quick thought about Google’s OpenSocial, which was unveiled a few weeks ago: while most of the attention focused on the use of OpenSocial Google Gadgets on social networking sites, Gadgets are actually web widgets that’ll run on most blogs and just about anywhere else. As campaigns and organizations develop little advocacy critters using OpenSocial, and as companies build theirs for commercial purposes, people may become more used to installing widgets on their own websites. OpenSocial may help spread widgets far beyond the walls of social networking sites — something to watch.
– cpd