Archive for July 19th, 2007

Google Expands Online Ordering of Newspaper Ads

According to the Times, Google has expanded the number of newspapers in its Print Ads project from 50 to 225 — and opened it up to all advertisers using AdWords. In a limited test since last November, the system now includes papers from Hearst, Gannett, The New York Times Company, Scripps and others, and Google claims that it will reach up to 30 million readers in all but three of the top 35 print media markets. Coming up? College papers and alternative newsweeklies.

Just as with Google radio ads, advertisers order print ads in papers throughout the country using a web interface and upload them as digital files, in this case PDFs. Newspapers benefit by filling space that would otherwise have gone to waste — generally used for default ads for their own features — while Google of course siphons off a little of the sugar. Papers have the right to reject ads based on content, just as they would with an ad ordered through their own staff.

I don’t see this as quite as significant in political terms as Google Audio, but it still should be handy for candidates and outside interest groups. It’s yet another way in which the web is making it easier to coordinate offline activity — translating the Internet’s low barriers to entry into the physical world. Via MarketingVOX.

cpd

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Online Politics: Cheap and Tawdry, Just the Way We Like It

Okay, maybe not tawdry, but certainly cheap: writing for Laura Quinn at Idealware, Alan Rosenblatt (newly of the Center for American Progress) has put together an excellent overview of low-cost online advocacy tools. Need to reach supporters via cell phone? Alan’s got some options. Promoting via social media and social news? Ditto. Want to build a social network? You’re probably crazy to compete with Facebook, MySpace, etc., but if you want to give it a run, he’ll show you where to go. And he’ll steer you toward existing networks on which you can piggyback your issues as well. Overall, a great overview of these topics and a lot more — I reviewed an earlier version of the article and learned a ton. This one’s a keeper.

cpd

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