http://www.epolitics.com/2007/07/10/will-google-radio-ads-be-a-factor-in-the-08-elections/ dissecting the craft of online politics and online advocacy Fri, 29 Aug 2008 02:48:11 +0000 http://wordpress.org/?v=2.6 http://www.epolitics.com/2007/07/10/will-google-radio-ads-be-a-factor-in-the-08-elections/#comment-106797 BostonScott Tue, 17 Jul 2007 16:17:08 +0000 http://www.epolitics.com/2007/07/10/will-google-radio-ads-be-a-factor-in-the-08-elections/#comment-106797 If Google executes their radio advertising program similar to how they've executed their search engine programs, advertisers will be able to 1) control their ads, 2) test their ads, and 3) revise their ads... all in real time. That means marketing dollars for candidates will go farther. If Google executes their radio advertising program similar to how they’ve executed their search engine programs, advertisers will be able to 1) control their ads, 2) test their ads, and 3) revise their ads… all in real time. That means marketing dollars for candidates will go farther.

]]> http://www.epolitics.com/2007/07/10/will-google-radio-ads-be-a-factor-in-the-08-elections/#comment-104856 Kevin Reid Thu, 12 Jul 2007 02:04:49 +0000 http://www.epolitics.com/2007/07/10/will-google-radio-ads-be-a-factor-in-the-08-elections/#comment-104856 I am looking forward to seeing how this new tool is used by others. I played around with it a little bit today and was disappointed to find that some metro areas (like Washington, DC and Miami, FL) are missing along with entire states (like Maryland). I am guessing that coverage will expand over time. I am looking forward to seeing how this new tool is used by others. I played around with it a little bit today and was disappointed to find that some metro areas (like Washington, DC and Miami, FL) are missing along with entire states (like Maryland). I am guessing that coverage will expand over time.

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