http://www.epolitics.com/2007/07/03/great-details-on-the-edwards-sms-fundraising-campaign/ dissecting the craft of online politics and online advocacy Wed, 08 Feb 2012 17:25:41 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.epolitics.com/2007/07/03/great-details-on-the-edwards-sms-fundraising-campaign/#comment-112599 » Once again, political celebrity over political strategy Via Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Thu, 02 Aug 2007 21:24:10 +0000 http://www.epolitics.com/2007/07/03/great-details-on-the-edwards-sms-fundraising-campaign/#comment-112599 [...] Colin Delaney of epolitics wrote an excellent piece on it. A cut and paste from his blog: Ah, a celebrity puff piece! Now I have a framework for understanding an article about online politics that says almost nothing about online politics. Instead, we’re treated to discussions about how much Joe Trippi knows, how John Edwards and his wife “get it,” …What you won’t see: any discussion of social networking outreach, which the Edwards campaign embraced early on, or on the relative effectivess of Edwards’s videos compared with the Clinton Sopranos spoof and Bill Richardson’s job interview clips. Nor will you read much about online fundraising, a pastime in which I hear the campaigns are somewhat interested. I.e., you won’t see any actual analysis or context, and neither will you see any discussion of the campaign’s one unmistakeable success, their SMS fundraising effort. [...] [...] Colin Delaney of epolitics wrote an excellent piece on it. A cut and paste from his blog: Ah, a celebrity puff piece! Now I have a framework for understanding an article about online politics that says almost nothing about online politics. Instead, we’re treated to discussions about how much Joe Trippi knows, how John Edwards and his wife “get it,” …What you won’t see: any discussion of social networking outreach, which the Edwards campaign embraced early on, or on the relative effectivess of Edwards’s videos compared with the Clinton Sopranos spoof and Bill Richardson’s job interview clips. Nor will you read much about online fundraising, a pastime in which I hear the campaigns are somewhat interested. I.e., you won’t see any actual analysis or context, and neither will you see any discussion of the campaign’s one unmistakeable success, their SMS fundraising effort. [...]

]]> http://www.epolitics.com/2007/07/03/great-details-on-the-edwards-sms-fundraising-campaign/#comment-103480 SoSaidThe.Organization » Blog Archive » Click-through on call to action SMS? Sat, 07 Jul 2007 21:29:06 +0000 http://www.epolitics.com/2007/07/03/great-details-on-the-edwards-sms-fundraising-campaign/#comment-103480 [...] h/t to e.politics [...] [...] h/t to e.politics [...]

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