YouTube to Begin Pre- and Post-Video Advertising this Summer
In a move with implications for any organization or campaign using the site for video hosting, YouTube will begin experimenting with video advertising as soon as this summer, according to Red Herring:
The video-sharing site that was acquired by Google in November is experimenting with the precise length, form, and placement of those ads, and will begin rolling them out this summer, Suzie Reider, head of advertising for YouTube, told an audience at the Ad:Tech conference in San Francisco Wednesday.
We’re looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content,” Ms. Reider said.
Add comment May 1st, 2007 Trackback Bookmark on del.icio.us
