Colin Delany April 6, 2007

NPR: Dean Veteran and Edwards Strategist Matt Gross on Web Campaigning

One quick morsel for you guys before I head back to N-Ten: this morning, NPR interviewed Matthew Gross, the guy who ran Howard Dean’s online campaign in ’04 and who’s now in charge of John Edwards’ Internet strategy. Some highlights: the ability of the web to go into great detail about issues and to show a candidate’s personal side, the rise of online fundraising and the small donor, the potential of online video and social networking sites to connect with voters, and the Edwards blogger micro-scandal. One interesting point: he seems well aware of campaigns’ loss of the ability to control a political message in the age of citizen-generated content. Give it a listen.

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