Proper Hygeine Matters: Clean Design and Clean Voter Data Can Save You (Money)
Listen to your mom: wash your hands before dinner, and don’t forget to clean your data before sending out direct mail.
Mark Harris of Students for Saving Social Security, who spoke at last week’s Politics Online panel on campaigning on a limited budget and who himself was a candidate for state representative in Pennsylvania in ’06, talked at length about what was worth spending money on and what wasn’t. His take? For starters, good design is worth the money, since having professional graphics both in print and online can help a campaign stand out. I’ll second that — amateur design can be endearing if you’re running for class president, but less so if you’re trying to get elected to public office. Cutting corners on design can cost you much more in credibility than you save in pennies.
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