e.politics: online advocacy tools & tactics

Quick Hits — January 12, 2007

January 12th, 2007

‘08 race: the first (screen) shots. Henry Copeland looks at early blog advertising by presidential candidates.
MarketingSherpa’s 2007 Wisdom Report. According to the site, it covers: “email campaign segmentation tests and results, blogging, podcasting and mobile marketing tips, search marketing tactics and offline advertising, web site design and social networking done right.” I haven’t had a chance to read it (60 pages!) but it looks to be well worth checking out.
Dove Asks Users for Ads. Does This Even Count as Marketing Anymore? Have social media become the lazy agency’s alernative to thinking?
Consultants’ Corner: Keeping An Open Mind. Hotline reports that political consultants are more open to online campaigning and plan to spend more money on it in the future.
Mitt Romney does online damage control, and Beltway Blogroll and the Wall Street Journal follow the results. Also, at the Bivings Report, Todd Zeigler reviews Romney’s new campaign site (”underwhelming”).
Hallmark Tards: CBS and YouTube Announce Sentimental Superbowl Contest. A contest ripe for hijacking — advocacy campaigns, start your engines!
How To Market Your Blog in 2007. EXCELLENT tips from ProBlogger.
10 Best Resources for Nonprofit Communicators. Assembled by Nancy Schwartz.
Geek-heaven link of the day: Take an Airship into Orbit. Who needs rockets when you have balloons and ion propulsion? Very close to being blimp porn (mmmmm, blimp porn…).