Will a Coming Explosion of Widgets Catch Campaigns Unawares?
Brian Braiker in Newsweek is suggesting that 2007 may be the Year of the Widget, a time in which web users start to customize their online experience to an unprecedented extent. Some marketing folks, most notably Steve Rubel (who gets a nice shout-out in the Newsweek article), have been talking up the potential of widgets for some time as well as looking at the dangers for companies and organizations who ignore them.
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