http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/ dissecting the craft of online politics and online advocacy Fri, 16 May 2008 02:13:48 +0000 http://wordpress.org/?v=2.0.2 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-84460 Mon, 11 Jun 2007 02:37:56 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-84460 [...] In regards to how the Webb team strategically used the ‘macaca’ video to target media and bloggers, Vander Berg argues, according to e.politics’ Colin Delany:   [...] […] In regards to how the Webb team strategically used the ‘macaca’ video to target media and bloggers, Vander Berg argues, according to e.politics’ Colin Delany:   […]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-80488 Mon, 04 Jun 2007 10:12:40 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-80488 [...] However, regardless of what Allen intended to say, the incident resulted in a gigantic public relations disaster for his campaign. The video was put up on the popular video-sharing network YouTube and received massive attention from mainstream media (Delany 2006a). Not long after the news had reached the general public, Allen had his poll lead cut from 20 points to 3 over his resurgent Democratic challenger Webb (Larvatus Prodeo 24 August 2006). Webb eventually won the race with fewer than 9,000 votes out of the 2.37 million ballot casts (Barakat 2006). [...] […] However, regardless of what Allen intended to say, the incident resulted in a gigantic public relations disaster for his campaign. The video was put up on the popular video-sharing network YouTube and received massive attention from mainstream media (Delany 2006a). Not long after the news had reached the general public, Allen had his poll lead cut from 20 points to 3 over his resurgent Democratic challenger Webb (Larvatus Prodeo 24 August 2006). Webb eventually won the race with fewer than 9,000 votes out of the 2.37 million ballot casts (Barakat 2006). […]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-80401 Mon, 04 Jun 2007 04:57:20 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-80401 [...] http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/ [...] […] http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/ […]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-76256 Thu, 24 May 2007 16:56:23 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-76256 [...] Similarly, Dan Manatt talked about the potential of video allow campaigns to reach past traditional media filters and speak directly to voters. Though online video technology has been in use for years, he cited three recent moments — Macaca, Saddam Hussein’s hanging and Hillary Clinton’s presidential campaign announcement — as examples of web video reaching the tipping point in the popular mind. He also mentioned the Bush/Cheney 2004 campaign as an unheralded pioneer in political web video. [...] […] Similarly, Dan Manatt talked about the potential of video allow campaigns to reach past traditional media filters and speak directly to voters. Though online video technology has been in use for years, he cited three recent moments — Macaca, Saddam Hussein’s hanging and Hillary Clinton’s presidential campaign announcement — as examples of web video reaching the tipping point in the popular mind. He also mentioned the Bush/Cheney 2004 campaign as an unheralded pioneer in political web video. […]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-60808 Fri, 20 Apr 2007 16:08:29 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-60808 [...] Colin Delaney at e.politics described how the Webb campaign used that video to their advantage: [...] […] Colin Delaney at e.politics described how the Webb campaign used that video to their advantage: […]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-48850 Sun, 25 Mar 2007 15:28:27 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-48850 [...] YouTube ad - Vote Different - attacking Hillary Rodham Clinton potraying her as the “Big Sister” (remember “Big Brother” from 1984?) launches a new chapter in 2008 presidential campaigning in the United States of America. The recent demonstration of YouTube’s political impact came to notice during November 2006 elections in the United States. [...] […] YouTube ad - Vote Different - attacking Hillary Rodham Clinton potraying her as the “Big Sister” (remember “Big Brother” from 1984?) launches a new chapter in 2008 presidential campaigning in the United States of America. The recent demonstration of YouTube’s political impact came to notice during November 2006 elections in the United States. […]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-10579 Thu, 28 Dec 2006 21:08:57 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-10579 [...] Interestingly, Edwards made a pre-announcement announcement using YouTube, posted from an account that bares his name.  This is smart.  And, incidentally, couples up neatly with a very interesting account of how to use YouTube to develop mainstream media interest, offered by Jessica Vanden Berg, one of Mark Warner’s political advisers.  In particular, both Edwards and Warner left time for the viral impact of the video developed before really launching the story on the mainstream media.  However, they remained wholly aware that the real value of the viral aspect of the story was not the number of people who saw the video online, which remained relatively small, but rather in persuading other news organisations that there was a value in covering the story. [...] […] Interestingly, Edwards made a pre-announcement announcement using YouTube, posted from an account that bares his name.  This is smart.  And, incidentally, couples up neatly with a very interesting account of how to use YouTube to develop mainstream media interest, offered by Jessica Vanden Berg, one of Mark Warner’s political advisers.  In particular, both Edwards and Warner left time for the viral impact of the video developed before really launching the story on the mainstream media.  However, they remained wholly aware that the real value of the viral aspect of the story was not the number of people who saw the video online, which remained relatively small, but rather in persuading other news organisations that there was a value in covering the story. […]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-8356 Fri, 15 Dec 2006 04:28:56 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-8356 [...] “Behind Macaca: How the Webb Campaign Lit the Fire that Burned George Allen” [e-politics] (tags: Internet_Usage) [...] […] “Behind Macaca: How the Webb Campaign Lit the Fire that Burned George Allen” [e-politics] (tags: Internet_Usage) […]

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