http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/ dissecting the craft of online politics and online advocacy Sat, 18 May 2013 09:10:46 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-912332 e.politics: online advocacy tools & tactics » Did the Internet Make Rick Perry a Crazy Man? Wed, 02 Nov 2011 18:13:04 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-912332 [...] the internet/cable TV axis changes everything: a candidate gives a wobbly speech or has a Macaca Moment and we all see it, and fast. Audio, too — remember that Obama’s “clinging to guns [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-751328 e.politics: online advocacy tools & tactics » “As long as he has a Twitter feed, she has a chance” Tue, 27 Jul 2010 20:21:32 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-751328 [...] to be out-spent five-to-one, but in this case at least there’s apparently a chance of a self-inflicted Macaca moment. Perhaps he’ll take the opportunity to invent a new [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-682097 How Candidates Can Use the Internet to Win in 2010 (Part Three) | Run Smart 2 Win | Identifying, recruiting, and training conservatives to run for and win elected offices throughout North Carolina. Mon, 05 Oct 2009 21:27:05 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-682097 [...] The “Macaca moment” gave online video a bad reputation in some political circles after the 2006 election, with campaign professionals horrified at the thought of their clients’ every public mistake ending up as fodder for online hecklers. But YouTube actually turns out to be a good counter to embarrassing content, since a campaign can use its own videos to respond to an offending clip, or at least to push it farther down the list of search results (a tactic sometimes referred to as “flooding the zone”). [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-643521 e.politics: online advocacy tools & tactics » Learning from Obama: How to Move Forward Mon, 22 Jun 2009 18:12:05 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-643521 [...] the Macaca moment showed in 2006, unflattering content can spread particularly far and fast on the internet, mainly [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-84460 Blog Campaigning Thesis - More Extras: Who Really broke the ‘macaca’ story? « BlogCampaigning Mon, 11 Jun 2007 02:37:56 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-84460 [...] In regards to how the Webb team strategically used the ‘macaca’ video to target media and bloggers, Vander Berg argues, according to e.politics’ Colin Delany:   [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-80488 Blog Campaigning: 5.1 Blogs’ impact on Election 2006 « BlogCampaigning Mon, 04 Jun 2007 10:12:40 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-80488 [...] However, regardless of what Allen intended to say, the incident resulted in a gigantic public relations disaster for his campaign. The video was put up on the popular video-sharing network YouTube and received massive attention from mainstream media (Delany 2006a). Not long after the news had reached the general public, Allen had his poll lead cut from 20 points to 3 over his resurgent Democratic challenger Webb (Larvatus Prodeo 24 August 2006). Webb eventually won the race with fewer than 9,000 votes out of the 2.37 million ballot casts (Barakat 2006). [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-80401 April 23rd class tech « The Biasi Blog Mon, 04 Jun 2007 04:57:20 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-80401 [...] http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/ [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-76256 Effective Political Video for Web Campaigns « Community Strategies Thu, 24 May 2007 16:56:23 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-76256 [...] Similarly, Dan Manatt talked about the potential of video allow campaigns to reach past traditional media filters and speak directly to voters. Though online video technology has been in use for years, he cited three recent moments — Macaca, Saddam Hussein’s hanging and Hillary Clinton’s presidential campaign announcement — as examples of web video reaching the tipping point in the popular mind. He also mentioned the Bush/Cheney 2004 campaign as an unheralded pioneer in political web video. [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-60808 Digital Camera News and Reviews » Digging Deeper::Your Guide to Presidential Campaign Videos Online Fri, 20 Apr 2007 16:08:29 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-60808 [...] Colin Delaney at e.politics described how the Webb campaign used that video to their advantage: [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-48850 Together We Can Make a Difference » Blog Archive » YouTube: Emerging Popular Media and a New Political Force Sun, 25 Mar 2007 15:28:27 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-48850 [...] YouTube ad – Vote Different – attacking Hillary Rodham Clinton potraying her as the “Big Sister” (remember “Big Brother” from 1984?) launches a new chapter in 2008 presidential campaigning in the United States of America. The recent demonstration of YouTube’s political impact came to notice during November 2006 elections in the United States. [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-10579 Nick Anstead » Blog Archive » And they’re off! Thu, 28 Dec 2006 21:08:57 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-10579 [...] Interestingly, Edwards made a pre-announcement announcement using YouTube, posted from an account that bares his name.  This is smart.  And, incidentally, couples up neatly with a very interesting account of how to use YouTube to develop mainstream media interest, offered by Jessica Vanden Berg, one of Mark Warner’s political advisers.  In particular, both Edwards and Warner left time for the viral impact of the video developed before really launching the story on the mainstream media.  However, they remained wholly aware that the real value of the viral aspect of the story was not the number of people who saw the video online, which remained relatively small, but rather in persuading other news organisations that there was a value in covering the story. [...]

]]> http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-8356 Life of Alan » links for 2006-12-15 Fri, 15 Dec 2006 04:28:56 +0000 http://www.epolitics.com/2006/12/01/behind-macaca-how-the-webb-campaign-lit-the-fire-that-burned-george-allen/#comment-8356 [...] “Behind Macaca: How the Webb Campaign Lit the Fire that Burned George Allen” [e-politics] (tags: Internet_Usage) [...]

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