How-to site edition.
- Hiding in Plain Sight. Democracy In Action’s Jason Z. talks about the extent to which readers skim and filter our information — complete with a groovy eyeball route map over a typical newsletter.
- Link Building Strategy — “SEO’s Holy Grail” (Part 2). On One Degree, a Canada-based marketing blog, David Dougherty examines how inbound and outbound links contribute to your site’s search engine ranking.
- Study Sets New Benchmarks for Online Community. IDI’s Blogger Relations Blog looks at a survey of the behaviors of online community members and suggests that organizations can use the numbers as they try to bring their members into online discussions.
- Are You the 1 Person in 4 Who Reads Beyond the Ineffective Headline? In a good companion to the DIA piece, Nancy Schwartz writes about how important good headlines are in getting people to actually read the crap, er, gems with which we incessantly bombard them.