Embracing the “Dangers” of Social Media: The Chevy Tahoe Videos
This month’s Wired takes a look at the Chevrolet’s attempt to promote the Tahoe by providing people the tools to make their own video ads for the SUV. Some of the results would drive a traditional marketer mad with fear:
The contest ran for four weeks and drew more than 30,000 entries, the vast majority of which faithfully touted the vehicle’s many selling points — its fully retractable seats, its power-lift gates, its relative fuel economy. But then there were the rogue entries, the ones that subverted the Tahoe message with references to global warming, social irresponsibility, war in Iraq, and the psychosexual connotations of extremely large cars.
Add comment November 28th, 2006 Trackback Bookmark on del.icio.us
