Campaign 2006: The Doctor Weighs In
Alan Rosenblatt has written an excellent article on his Dr. Digipol site responding to my campaign wrap-up from the other day. One thing he brings out explicitly is the need to think of online campaigning and offline campaigning as fundamentally intertwined — integration, anyone?
There will come a time when we no longer talk about online strategies and offline strategies, but rather strategies with online and offline components. I suggest that that day has arrived, maybe not universally, but certainly noticeably.
Add comment November 12th, 2006 Trackback Bookmark on del.icio.us
