Comments on: What We Can Learn About Online Politics From the 2006 Campaign

by: Blog Campaigning: 5.1 Blogs’ impact on Election 2006 « BlogCampaigning

Mon, 04 Jun 2007 10:13:36 +0000

[…] Colin Delany of e.politics supports what many before him has recognised: that blogs do influence elections because they have the capability of influencing the influencers, or as he puts it: “it’s the wider firestorm of attention through the mainstream media, particularly television, radio and newspapers, that shifts the course of campaigns, but blogs and online video can provide the initial spark of information�? (Delany 2006b). This was indeed the lesson from the 2006 election, Delaney (2006b) argues. John Henke (2006) of The QuandO blog correspondingly argues that one of the greatest lessons from the 2006 election is that blogs were an effective component of what he refers to as the Triangle - A term coined by Peter Daou, Hilary Clinton’s current blog advisor, stating that: “without the participation of the media and the political establishment, the netroots (blogs) alone cannot generate the critical mass necessary to alter or create conventional wisdom�? (Daou 2005) - Daou’s definition of influence. “The New Media is but one constituent aspect of the new political landscape - their efforts are best seen as a vital, but not sufficient, component of successful campaigns. Direct mail, GOTV efforts and campaign ads are vital to any serious national campaign, and they can be individually effective, whether or not the campaign is ultimately successful. The same is true of blogs and new media outreach. In an opportunity cost sense, the Leftosphere was very effective in this election cycle (2006). They didn’t win every race, but they made significant contributions to individual races (Webb in Virginia, Tester in Montana), to the national anti-Republican mood, and to the media climate. Most of their successes won’t be readily apparent to the general public (that was certainly true in my own campaign experience), while other successes are subtle and loosely connected — e.g., the media is frequently captured by narratives established in the blogs (Henke 2006). […]

by: Bill Hobbs

Tue, 05 Dec 2006 14:31:00 +0000

2006 was the first YouTube election.

by: Looking across the pond: A viewpoint on developments arising from the US Senate and House elections 2006 at Irish Election

Sun, 19 Nov 2006 22:49:15 +0000

[…] Colin Delany blogged about `What we can learn about online politics from the 2006 campaign‘ and discussed his view on political advertising: What the internet excels at is relationship-seeking and relationship-building. Your website (or your MySpace site, blog, search advertising or blog advertising) lets you catch potential supporters at a moment when they’re interested in you. If the site is designed right, it makes it easy for them to establish a relationship with your campaign by signing up for a list or RSS feed or even making a donation. Once they’re in, they’re in - you can use email and other tools to leverage that initial relationship to encourage them to volunteer time or donate money and to reach out to their network of friends and acquaintances. But even an email list is still essentially a series of one-to-one communications, not a mass medium in the sense that television is. […]

by: gokubi.com » Blog Archive » links for 2006-11-12

Mon, 13 Nov 2006 16:03:29 +0000

[…] what we can learn from ‘06 thoughts on the election (tags: politics communications) […]

by: i-blog » Internet in the US mid-term elections

Fri, 10 Nov 2006 18:41:52 +0000

[…] And there si commentary on the overall significance of the Internet in the economy of the election, as in the case of this review by e-politics team and of this article form Alan Rosenblatt. […]

by: Dr. DigiPol » Blog Archive » More on What We Learned About Online Politics in 2006

Fri, 10 Nov 2006 17:16:25 +0000

[…] The dust has settled, the results are in, the losers have conceded, and the winners have extended a hand to the other side to govern for the better of the nation and not for the better of a political party. And so, it is time to add my two-cents to Colin Delany’s analysis of the role of the Internet in the 2006 election. […]