Colin Delany October 12, 2006

Did MySpace Win a Maryland Election?

A good article almost slipped by while I was on vacation: Mike Dorning at the Chicago Tribune wrote an excellent overview of the current state of online electioneering, hitting everything from viral campaigns to microtargeting to good old-fashioned email lists. The lead focuses on a Maryland Comptroller candidate who built 80% of his volunteer base on MySpace and then turned around and won the primary against a two-term incumbent. The article doesn’t expressly state that the MySpace-recruited volunteers are the primary reason that he won, but Justin Perkins at Frogloop is happy to make the leap (hah!). Well worth a read.

cpd

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