Comments on: Wrapping Up the Email Deliverability and Effectiveness Debate http://www.epolitics.com/2006/10/05/wrapping-up-the-email-deliverability-and-effectiveness-debate/ dissecting the craft of online politics and online advocacy Wed, 8 Oct 2008 07:52:41 +0000 http://wordpress.org/?v=2.6.2 By: Alan Rosenblatt http://www.epolitics.com/2006/10/05/wrapping-up-the-email-deliverability-and-effectiveness-debate/#comment-1233 Alan Rosenblatt Sat, 07 Oct 2006 18:50:25 +0000 http://www.epolitics.com/2006/10/05/wrapping-up-the-email-deliverability-and-effectiveness-debate/#comment-1233 :) :)

]]> By: Alan Roseblatt http://www.epolitics.com/2006/10/05/wrapping-up-the-email-deliverability-and-effectiveness-debate/#comment-1178 Alan Roseblatt Fri, 06 Oct 2006 13:58:18 +0000 http://www.epolitics.com/2006/10/05/wrapping-up-the-email-deliverability-and-effectiveness-debate/#comment-1178 Thanks for your plug and great analysis. I want to add a few points. First, while the CapAd study underestimates DiA and GetActive delivery rates for the reasons detailed on my blog (www.drdigipol.com), it accurately measures Capwiz performance. It 97% delivery rate is real and remains the gold standard in the industry. Second, though I consider the Constitutional responsibilty of Congress to facilitate, rather than obstruct constituent email of paramount importance, it is also the responsibility of the grassroots email vendors to deliver the email to Congress. And it is essential to the advocacy community-Congress relationship that messages sent by activists through advocacy organzation websites serve to create a relationship between Members and constituents. Thus there is both a responsibility for Congress to listen to citiens and for the vendors to ensure the messages get through. My conversations with the leadership at all 3 of the vendors shows they take their responsibilty seriously. Each will be demonstrating how effective they are in response to CapAd's study. And each are seeking to improve and keep up with the obstructions raised by Congress. In the end, we all want to be able to speak our minds to Congress. I hope Congress is listening. Thanks for your plug and great analysis. I want to add a few points.

First, while the CapAd study underestimates DiA and GetActive delivery rates for the reasons detailed on my blog (www.drdigipol.com), it accurately measures Capwiz performance. It 97% delivery rate is real and remains the gold standard in the industry.

Second, though I consider the Constitutional responsibilty of Congress to facilitate, rather than obstruct constituent email of paramount importance, it is also the responsibility of the grassroots email vendors to deliver the email to Congress. And it is essential to the advocacy community-Congress relationship that messages sent by activists through advocacy organzation websites serve to create a relationship between Members and constituents.

Thus there is both a responsibility for Congress to listen to citiens and for the vendors to ensure the messages get through.

My conversations with the leadership at all 3 of the vendors shows they take their responsibilty seriously. Each will be demonstrating how effective they are in response to CapAd’s study. And each are seeking to improve and keep up with the obstructions raised by Congress.

In the end, we all want to be able to speak our minds to Congress. I hope Congress is listening.

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