Following up on last week’s articles on blod ads and spreading ideas in the blogosphere, IDI’s Blogger Relations blog takes a step back and reminds us to do our homework before we dive in. Next, the article asserts a basic philosophical approach: to work with bloggers, it’s often essential for your campaign or organization to join the conversation directly. IDI then follows with more tips for getting the most out of your campaign.
I’d basically agree, but caution as before that if your campaign, organization or company is going to have a blog, you must have something substantive to say and you must say it in an authentic voice. Todd Zeigler’s Biving’s Report article on campaign sites makes similar points.