Micropersuasion reports that search engine marketing company Spannerworks has put out a PDF guide to social media, covering blogs, podcasts, social networks, content communities and Second Life. It’s more of a quick overview than an in-depth examination, but it’s still a good resource. Man, they’ll let anybody publish an eBook these days.
– cpd
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New reader Alex Urevick-Ackelsberg of Future Majority writes in with a couple of good suggestions. First, campaign sites should always have some sort of action available for volunteers to take, so that you don’t miss out on a chance to catch potential activists when they stop by.
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Following up on last week’s articles on blod ads and spreading ideas in the blogosphere, IDI’s Blogger Relations blog takes a step back and reminds us to do our homework before we dive in. Next, the article asserts a basic philosophical approach: to work with bloggers, it’s often essential for your campaign or organization to join the conversation directly. IDI then follows with more tips for getting the most out of your campaign.
I’d basically agree, but caution as before that if your campaign, organization or company is going to have a blog, you must have something substantive to say and you must say it in an authentic voice. Todd Zeigler’s Biving’s Report article on campaign sites makes similar points.
– cpd
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