September 25th, 2006
- Few Watch Drug PSAs On YouTube. The Office of National Drug Control Policy finds that viral marketing is hard if your audience doesn’t want to take its medicine. Political advertisers take note — YouTubers will watch what THEY want to watch, not necessarily what you WANT them to watch.
- More Americans Turn To The Internet For News About Politics. According to the Pew Internet and American Life Project, “on a typical day in August, 26 million Americans were using the internet for news or information about politics and the upcoming mid-term elections.”
- Search Shows Your Political Thoughts. A look at using the search terms entered at the major search engines to track hot political issues. Product marketers have been using this tactic for quite some time.