The Powerful New Tools of 2006: Buy Cable

September 21st, 2006

From the New Politics Institute, the first of four recommendation papers/manifestos intended for progressive campaigns. This installment covers advertising on cable tv, which the Institute argues is cheaper, better targeted and more likely to reach influentials with the right messages than advertising over traditional broadcast networks. The report is available as an HTML presentation and PDF, and the page also links to a video clip from July’s NPI presentation. For more on cable, see this post about Wall Street Journal coverage of the topic and the e.politics section on microtargeting.

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