e.politics: online advocacy tools & tactics

Interview: Using the Internet for Field Organizing

September 18th, 2006

PoliticsTV has a quick but good interview with a couple of speakers from last month’s New Organizing Institute training in DC. For one thing, it looks at nurturing “supervolunteers” — the 5% of your activist list that can turn around and produce more than half of your total volunteer work if you support and guide them properly. Also, it talks about the importance of integrating online strategy and field strategy and discusses tools such as downloadable “walk kits” customized for each volunteer’s own neighborhood that will become available over the next couple of years. It’s definitely worth the five minutes of watching time.

– cpd

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