e.politics: online advocacy tools & tactics

Microtargeting Boosts Turnout for Chafee in R.I. Primary

September 14th, 2006

At the risk of beating a dead horse clean into the ground, behind-the-scenes, database-driven microtargeting gives the Republicans a massive advantage in turning out their voters and picking off persuadable independents. Jim VandeHei and Chris Cillizza’s article in today’s Post on turnout-boosting operations in the Rhode Island Republican Senate primary is a must-read for campaign operatives. Is the DNC is paying very, very close attention? All the favorable polls in the world won’t help if the other guy’s supporters show up to vote and yours don’t.

– cpd