e.politics: online advocacy tools & tactics

From the Vendors: Integrating Online and Print Media, Interpreting Declining Email Open Rates

September 13th, 2006

Two interesting pieces from vendors in the last few days. First, Pam Fielding at E-Advocates has an article about integrating print and online materials into an activist-building campaign, and takes the opportunity to hawk a new print-on-demand product that the company is offering.

Next, Karen Matheson and Eve Fox at M&R Strategic Services have prepared a report about the apparent declines many organizations have seen in the rates at which their activist and fundraising emails are opened by recipients. Many of us have feared community-wide list exhaustion (and I still do), but they argue that image-blocking by email programs is skewing the stats.

– cpd

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